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Successful Trade Show Marketing Strategies
Seminar Schedule
and Registration
Check for seminars in your area
or register online |
Now, more than ever, your trade show marketing program must generate sales and profits.
Successful Trade Show Marketing Strategies helps you get results by revealing the essential aspects of a successful trade show program. What you'll learn at the Skyline seminar, Successful Trade Show Marketing Strategies:
Trade Shows and Events - Your Strategic Choice
Powerful statistics that help justify your trade show programThe surprising size and strength of the trade show industryTrends driving change in the trade show industry
Setting Measurable Objectives:
The four core trade show objectives and reasons for exhibitingHow to create more effective objectivesHow to calculate 5 popular measures of success
Selecting Shows and Spaces that Work Understanding show choices -- horizontal, vertical, regional, nationalBest sources for finding new showsBooth spaces to seek and to avoid
Exhibit Design -- Selective Attraction
Designing your exhibit for maximum impact and functionalityHow your objectives dictate your exhibit shapeSee examples of good and bad exhibit design -- and find out why they succeed or fail
Promoting Your Participation – Before / At / After
Why promotions are essential to greater success3 elements of a successful pre-show promotionThe rule of at-show and post-show promotions
Staffing the Show
How to select booth staffers who will get more leads and better represent your companyThe 6-step process to successful booth staffingHow to take leads field sales reps will follow up
You will also see many examples of successful exhibit solutions in a variety of sizes - from portable displays to massive islands -- as well as effective trade show graphics that target specific audiences. Attend this seminar and make your trade show profits soar!
Who Will Profit From Attending:
Marketing, Sales & Advertising ManagersDirectors & Vice PresidentsPresidents, Owners & CEOs who want more from their trade show investmentInnovative Trade Show ManagersAd Agency Designers, Principals, Creative & Production Managers with clients that exhibit
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